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Estée Lauder campaign · Spring 2024

Two-day commercial shoot · Twelve hero selects · Out-of-home + digital usage

Estée Lauder campaign · Spring 2024

The story

A two-day campaign shot in the Wythe Ave studio and on location at a Brooklyn rooftop. Full crew of nine. Twelve final selects ran across out-of-home placements in five US markets.

Estée Lauder campaign · Spring 2024 — frame 1
Estée Lauder campaign · Spring 2024 — frame 2
Estée Lauder campaign · Spring 2024 — frame 3
Estée Lauder campaign · Spring 2024 — frame 4

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